Cuban Missile Crisis (Paper) Essay Example | Topics and Well Written Essays - 1250 words

Cuban Missile Crisis (Paper) - Essay Example Cuba and the Soviet settled at an agreement when they had an undisclosed meeting and the development of several nuclear sites earnestly began. The United States discovered the presence of ballistic missile facilities and instigated a blockade that prevented more missiles from entering Cuba. It made the announcement that they would prohibit weapons that were offensive to be delivered to Cuba and wanted the weapons that were in Cuba to be destroyed or returned to where they had come from. After a number of agreements with the Soviet Union as well as Cuba the blockade was ended and the consultations between the US and the Soviet identified a straight communication channel between the two capitals. This paper seeks to analyse the events that surrounded the missile crisis before and after it took place. In the summer of 1962, CIA analysts received several potentially alarming reports concerning Russians being spotted in Cuba but the reports were part of a stream of similar tales that involved African troops and other troops in the Island. Majority of the intelligences were eventually dismissed by specialists who were accustomed to bogus report of Soviet Union gear hidden away in caves. This demonstrates that the United States was a victim of determined efforts by the Soviet of denial and trickery that camouflaged the placement of Soviet forces as well as weapons missiles in Cuba. The trickery in some instances included information that was accurate concerning the deployment so that it could be able to mask the operation through thousands of reports in Cuba in the time leading up to the missiles being actually being brought into Cuba. In the confusion, the Soviets managed to deploy more than the offensive nuclear missiles that was the main focus of the consequent crisis with the United States. Even though analysts from the United States as well as policymakers had knowledge of the conventional weapons,

Human resource Essay Example | Topics and Well Written Essays - 2000 words - 1

Human resource - Essay Example In order to deal with these influences, it is essential for managers to develop their internal structures and employees’ behaviors to enable them handle the external forces. The environment in which an organization operates in is responsible for organizational activities and their eventual outcomes. This paper evaluates the effects of external factors on Human Resource Planning (Rothwell and Kazanas, 2003, P.176). Economic uncertainty Economic factors have a direct effect on recruitment, staffing and rewards that employers can give to their workers. The reason is that demand and supply law holds that when supply of labor is high, employers can obtain labour at lower prices, and when demand exceeds supply, and then employers have to pay higher wages and benefits. In instances where a country’s economy is growing at a positive rate, companies register high demand for their goods and services. In order to cope with such demand, organizations recruit more labor force, event ually lowering the rate of unemployment. When there is low level unemployment, the need for professional workers increases. This necessitates for organizations to enhance their employee retention and training strategies. When the economy is growing at a negative rate, demand for products and services reduces, and firms have to grapple with that in two ways. One option is laying off some workers, or lowering the amount of wages and benefits for in a bid to retain existing employees. Unemployment rates increase and employers are overwhelmed with applicants for advertised vacancies (Mathis and Jackson, 2008, P.454). Socio-cultural context Population trends are a key driver of the social sphere. This is demonstrated in the counter-cyclical shifts, in population trends. UK and other parts of the globe are registering increasing population growth. However, eastern and western Europe is registering low birth rates. United Kingdom in particular and Europe in general experience numbers of mi grants, resulting in an increase in the size of the prospective labor force. Moreover, migrants also form a considerable portion of consumers for the country’s goods and services. Kandula (2007, p 59) notes that the high number of the aging citizens marks a loss in the pool of knowledge, skills and capabilities. The reason is that elderly people have so much knowledge from the organization, and their retirement and departure from the workforce creates a significant gap in organizations. Kandula further notes that elderly people have a vast number of needs and special services. For illustration, elderly people require welfare benefits and caregivers, which is extra consumption for the country. United Kingdom is also registering high an increasing gap between the affluent and the poor. This results in the rise of socio-economic disparity that creates an increase in asset prices. Cascio and Boudreau (2012, P.51) note that socio-economic developments influence organizations human resources in one way or the other, particularly through the supply and demand for labor and consumption goods. Other social trends are such as rising divorce rates and rising numbers of single parents, drug use and changing roots of social individuality. The effect of these trends results in solo-living among people of all ages. Reduced interest in social conformity, vanity and individual

Strategic Imperative of Marketing Management Essay Example for Free

Strategic Imperative of Marketing Management Essay Discuss the strategic imperative of marketing management to the success of business organizations. In my opinion, the marketing strategy that the management department from a company or organization develops is a central role or one of the most important strategies that companies have to analyze in order to be successful on the product or service that they are promoting. As stated on the Marketing Management book by Philip Kotler and Kevin Keller; â€Å"Successful marketing requires companies to have capabilities such as understanding customer value, creating customer value, delivering customer value, capturing customer value, and sustaining customer value. † The strategic imperative of marketing may be exposed using a basic study which is called the SWOT analysis; it focuses on strengths, weaknesses, opportunities and threats to the business. The strengths of the business relates to the product and consumer perception. The weaknesses analysis is just as critical for the long-term success. The opportunities come up from favorable conditions, including social and cultural advantages. And the threats come up from factors such as changes in the economy and the presence of new, powerful competitors. The relationship between a company and its customers is one of the main key factors to develop, maintain and or change if necessary a marketing strategy. Business success requires a steady commitment to the customer. This commitment includes a mindset of understanding the customers world. Understanding the customer’s wants and needs provides the business with a greater opportunity to earn loyal customers, and toward what you can do to improve the life of your customers. Ready access, increased knowledge and rapid speed of decision-making are the drivers for customer wants and decisions. If organizations fail to keep up with the speed of customer decision-making and fail to adapt quickly to changes the businesses will loss. Other factors to be successful might be considered when developing the marketing strategy. Such as: product awareness and branding. Without product awareness, consumers wont know about its availability and lack of branding will result in consumers quickly forgetting about the product and its significance on their lives.

Fashion Essays Fashion and Hugo Boss

Fashion Essays Fashion and Hugo Boss Fashion and Hugo Boss Hugo Boss â€Å"Fashion is a uniquely sensuous, dynamic and international phenomenon, and HUGO BOSS holds a leading position in this fascinating market. The exceptional personal commitment and standout achievements of our employees form the cornerstones of our success.† (Dr. Bruno Sà ¤lzer, Chair of the Managing Board, HUGO BOSS AG). Hugo Boss AG is a fashion house based in Metzingen, Germany, specializes in high-end apparel. It is named after its founder, Hugo Boss. Hugo Boss has been successfully asserting and expanding its position as a global market leader in the upscale fashion market for many years. The HUGO BOSS brands encompass all key fashion areas, ranging from classic clothing, evening and leisurewear to functional sportswear and complementary accessories. Licensed products such as eyewear, watches, fragrances and cosmetics further enhance our collections. HUGO BOSS is represented in the fashion market by the BOSS, HUGO and BALDESSARINI brands. HUGO BOSS products are available worldwide in over 100 countries. HUGO BOSS the name denotes success, perfection and a style that transcends international borders. Its primary competitors are Gianni Versace, Armani and Gucci in the fashion retail sector. The BOSS and HUGO brands cover all the major fashion segments for men and women. Additional product groups such as shoes and accessories, fragrances, eyewear, and watches complement the individual collections. The target audiences mainly catered to by HUGO BOSS are individuals ranging between the age groups of 20-60 years. Largely, its customers are the young and the professional working class. The marketing channels used are the seasonally changing advertising strategies, business through the internet, public relations and various sales promotion schemes. Products HUGO BOSS is represented in the fashion market by the BOSS and HUGO brands. These brand collections and their fashion lines are aimed at various target groups, creating a brand world of extraordinary fashion diversity at a constantly high level of quality. The BOSS Black, BOSS Selection, BOSS Orange and BOSS Green lines as well as the accompanying accessory collections are all part of the core BOSS brand. BOSS Black The women’s collections in the BOSS Black line offer versatile fashion ranges with a rich array of elegant â€Å"modern classics† in business-, leisure- and formalwear: perfect looks that satisfy the most sophisticated tastes. BOSS Orange BOSS Orange offers casual collections for women who enjoy dressing in style and wearing surprising looks. Unusual materials, bold colors and beautiful details appeal to a clientele that delights in experimentation. HUGO HUGO delivers innovative looks for women with a young, upbeat attitude. The collections feature body-hugging silhouettes and up-to-the-minute styles. Accessories For the past several years, a broad selection of innovative lifestyle products has complemented the HUGO BOSS fashions. The segment Shoes Accessories has featured most prominently and represents considerable growth potential for the company. This product group was therefore integrated into the Group in 2004 and has been progressively expanded since. Micro-Environment Micro-environment denotes those elements over which the marketing firm has control or which it can use in order to gain information that will better help it in its marketing operations. In other words, these are elements that can be manipulated, or used to glean information, in order to provide fuller satisfaction to the company’s customers. P’S of Marketing Product For men include: Boss Black/Boss Black Selection, Boss Green, Boss Orange, Hugo, and Baldessarini. For women: Boss Black, Boss Orange and Hugo. Also part of the brand is Lifestyle Accessories. (As explained above ) Price The price that a customer pays varies for each type of their product. Their target market constitutes are people between the age of 20 and 60, i.e. for the young, professional and working class. The price of the products of an industry are determined by a number of factors including market share, competition, market costs, product identity and also the customer’s perceived value of product. Place Place comprises of two distinct elements: channels of distribution and transportation of goods. HUGO BOSS sells its products are various stores and outlets. It has various retail outlets. It also has logistics that relates to the physical warehousing and transportation of goods from various places. It is well organized and effectively working. Promotion HUGO BOSS promotes itself by advertising their products via Media, i.e. TV, newspapers, banners, internet, etc. Also, sponsorship, product placement, endorsements, direct mail, trade shows, etc help them to promote their brand efficiently in the market. It is also engaged in charitable work. Macro Environment Macro-environment refers to the surroundings in the market which are unavoidable and need to be adjusted with than manipulate them. It is essential to study these factors that affect the business techniques followed by the organization. Knowing these factors is very important; once exploited, they may prove to be very beneficial to the firm. Pest Analysis Political and Legal Factors Hugo Boss is involved in international operations. Thus, it faces the domestic as well as the international political concerns. They export and have joint ventures and subsidiary companies abroad. The political and legal factors in various countries differ a lot. Hugo Boss has to take in consideration all these factors since its products are available in over 100 countries. Special attention needs to be given to volatile conditions so that the political conditions are monitored very carefully. Government policy can severely affect the financial results of the business. For instance the aggressive US fiscal policy driven in art by the invasion of Iraq has caused the US dollar to depreciate against other currencies such as the EUR or GBP. Economic Factors Economic factors are of concern to HUGO BOSS because they are likely to influence, among other things, demand, costs, prices and profits. These factors are largely outside the control of the individual firm, but their effects on individual enterprises can be profound. Political and economic factors are often strongly related. Since HUGO BOSS is engaged in international marketing, changes in world economic forces are potentially highly significant. The rate of inflation, unemployment and the level of domestic interest rates affect the return from new investments and can inhibit the adoption and diffusion of new technologies. Economic changes pose a set of opportunities and threats, this it is very important that HUGO BOSS monitors the economic environment at both domestic and world levels. Social and Cultural Factors It is very important for HUGO BOSS to manifest itself in changing tastes, purchasing behavior and c hanging priorities. The type of goods and services demanded by the consumers is a function of their social conditioning and their consequent attitudes and beliefs. Social changes are preceded by changes over time in a society’s cultural values. The weather changes are also another factor to be taken care of. Every time the weather of a country changes they need to change their products. Consumers need different trends and styles. They do not need want to wear the same styles every time. The lifestyle trend changes to an extent every time. HUGO BOSS also has an outstanding advertising. All this helps them create the effectiveness of their products etc. Technological Factors HUGO BOSS plays an important part in technological progress. They have their own research department which plays a part in innovating new developments and new applications. A change in the technological environment affects the products and services that the firm produces and the way in which the firms carry out their business operations. There is a very important need to have technological improvements in the business in today’s world. The design of the collections and the development of groundbreaking production technologies both occur at corporate headquarters in Metzingen. There, for each of the year’s four seasons, their creative teams design the fashions that capture the contemporary zeitgeist. Swot Analysis SWOT analysis refers to the Strengths, Weakness, Opportunities and Threats that a company evaluates in itself as well as from the market which it is trying to capture. With this knowledge, the internal and external factors of the firm can be easily analyzed and worked upon to improve the growth and market share of the firm. Strengths and Weaknesses form the internal factors and Opportunities and Threats form the external factors that influence the marketing activities of an organization. Strengths The strengths that a company represents the competitive advantage that it has over the other firms it’s competing with. HUGO BOSS has a very good reputation, resulting in a high market share, making it the biggest retailer on the high streets. A good repute brings a high consciousness of the brand name in the minds of almost every potential consumer. Its diversity and variety in the product offerings, furnishing to everyone’s needs whether man or woman, and middle aged customers has added on to being one of its strengths and reasons for loyalty in the marketplace. Weaknesses Weaknesses often discourage employees in a corporation, but identifying them is necessary in order to overcome them to re-enter the market. A company’s weaknesses are not just the problems from the firm’s point of view, but also from the consumer’s point of view. These limitations slow down the progress of the company when compared to its competitors. Some of HUGO and BOSS’ inabilities are keeping up with the changing trends in the retail market. Sometimes their incapability to target the right customers in terms of product range and potentiality also hinder the growth of the company. Opportunities Opportunities refer to the upcoming trends or social, economical or technological patterns that can be exploited to increase market share and customer loyalty. Since the age group targeted by HUGO BOSS is till the age of 60 years, more number of old people should be targeted as prospective customers. Collaboration with other companies to increase product breadth and depth, with more celebrity patronage is a sure opportunity that should be taken advantage of. Buying competitors who could pose a threat in the future is also a possibility that HUGO BOSS can utilize to keep up its market share. Threats Threats are the inevitable situations that might arise, which the company needs to handle tactfully. These are external factors that cannot be controlled by the company. Changing trends in fashion and economic and technological advances are some of the threats that all fashion industries face, including HUGO BOSS. The varying structures in the market, mostly in the younger clothing markets also are threats to retailers. Conclusion In 1987, Boss Orange for men was launched described as sporty and casual separating itself from the trendy Hugo brand and the sophisticated Boss Black brand. Boss Green is a completely sporty brand selling items designed for sport or a sporty look. The companys products, divided over three brands, are available throughout the world in 103 countries and more than 5,002 retail stores. These brands are Boss, Hugo, and since 2004, Baldessarini. The latter, Baldessarini GmbH, is a more independent business unit which focuses on a more prestigious image than its two sister brands. It sells, like the other Hugo Boss brands, clothing, shoes, fragrances and accessories but will leave Hugo Boss after the Spring/Summer 2007 collection has been sent to boutiques. This is due to the newly launched premium Boss line, Boss Black Selection, outselling Baldessarini. Todays sub-brands for men include: Boss Black/Boss Black Selection, Boss Green, Boss Orange, Hugo, and Baldessarini. For women: Boss Black, Boss Orange (announced in July 2005 for Spring/Summer 2006 launch) and Hugo. Also part of the brand is Lifestyle Accessories. With an analysis on the various factors affecting the firm along with its strengths and opportunities as internal factors and weaknesses and threats as external factors, there is a clear understanding on the position and market segment HUGO BOSS covers and satisfies. Its strengths and weaknesses along with its PEST factors, the behavior of the organization towards these aspects in the marketing field, are also identified. References 1) Kotler, P. (1996) ‘The Principles of Marketing’, Second European Edition, Prentice Hall 2) Marketing (2002) : ‘Dont let medias search for a story cloud the business issues.’ Vol 3, p. 16 3) www.hugoboss.com (as viewed on 10/12/07) 4) http://66.102.9.104/search?q=cache:jwO826q-jWgJ:monikgupta.net/bsc/MarketingReport.pdf+Hugo+Boss+SWOThl=enct=clnkcd=9gl=uk (as viewed on 10/12/07) 5) http://www.coursework4you.co.uk/swot.htm (as viewed on 11/12/07)

Field of Dreams - The Innocence in History :: Field of Dreams Essays

Field of Dreams - The Innocence in History [1] Baseball is America’s favorite pastime. When people hear the word "America," they think of apple pie, meat and potatoes, July 4th, and inevitably the everlasting love of this country, baseball. The credit is given to a man named Alexander J. Cartwright, who drew up a set of rules for a game played with a bat, a round ball, and a glove. Along with the rules came a sketching of a diamond-shaped field on which the game was to be played. The rules that Cartwright wrote up in 1845 may have very well changed somewhat, but the game of baseball has remained remarkably constant throughout history into today. [2] Cartwright was a part of a baseball club team called the â€Å"New York Knickerbocker Base Ball Club,† and his rules were for use of only this club. Soon after, other clubs started to become interested in these rules, and they adopted them into their own ball clubs and games. â€Å"It is evident that other teams were playing a good brand of ball, for in the first baseball game on record, played in Elysian Fields, Hoboken, N.J., on June 19, 1846, a team called the New Yorks, playing under Cartwright’s rules on a diamond of his specifications, defeated the Knickerbockers 23 to 1 in four innings† (Lieb1). [3] Baseball then expanded itself and moved on to integrating young men of â€Å"means and social positions.† In the 1850’s, baseball had a tremendous power that engaged many people from the East Coast part of the country. It got artisans, tradesmen, and shipwrights to form teams and play against each other. These teams of working men played against other teams that were made up of socialites. Within these club teams, though, there was a lot of disagreement because the people who used to partake in these games were mainly from the New York and Massachusetts areas. There were many discrepancies between the New York rules and the Massachusetts rules. This then led to the founding of the National Association of Baseball Players on March 10, 1858. [4] The new rules that the National Association of Baseball Players had installed then allowed the amateurs and others to play the game as well.

Character Analysis of Dee Johnson in Everyday Use by Alice Walker Essa

Alice Walker crafts the character of Dee Johnson in the short story â€Å"Everyday Use† in a clever way. Starting from the first paragraph, Walker creates an image of Dee, who at first seems very shallow. Dee then becomes a more complex character as the story progresses. Blessed with both brains and beauty, Dee emerges as someone who is still struggling with her identity and heritage. Dee is a flat character, who is described as arrogant and selfish. Through the eyes of Dee, one can see her egotistical nature. Dee is portrayed as a light-skinned black person who feels as though she is better than everyone else because her waist is small, her skin is light, she has a nice grade of hair, and she is somewhat educated. Although she may be educated when it comes to college, she is not educated w...

Research Gaming as an Occupation Essay

This research paper attempts to focus on the topic â€Å"gaming as an occupation†. Specifically the paper focuses on the Formula 1, race car driving. Formula 1 is a sport that has millions of fans in all the corners of the globe and in my view a research paper on race car driving as an occupation would be interesting as well as enlightening. The objective of the research paper is to provide information on Formula 1 as an occupation. The paper focuses on the history of Formula one. How it started, when it started etc are the main objectives addressed in the history part. The paper will describe the salaries of different drivers as Formula 1 is one of the highest paid sports in the world. It will highlight the salaries earned by drivers in the business. It will focus upon the requirements of the sport, from age to physical fitness, from legal requirements to company requirements. Furthermore the paper will discuss the different stages a driver has to pass through, before he is qualified to become a Formula 1 driver. These stages include early training to a professional driver and the rigorous mental and physical training. Experiences of different drivers also narrate a different story about the world of Formula 1 racing and that is why such experiences will be used in the paper to provide insights. The paper also discusses the sport as a business. With time F1 has grown in to an industry earning huge sums of money in just one season for everyone, be it the constructors, the media or the sponsors. The paper then ends with a conclusion summarizing what formula one offers and requires as an occupation. INTRODUCTION AND THESIS: Formula 1 racing which is also known as F1 to many is the top class motor car racing certified by the Federation of International Automobiles. The word formula refers to specific rules that every team has to comply with. It dates back to European motor racing of 1920’s and 1930’s. The first formula one race was held in England at Silverstone in 1950 after the world war and a championship for constructors (those who provide the cars) first took in 1958. Today formula one has become a legend in the world of motorsports. The season consists of a series of races held at different places in the world and the championship is known as Grand Prix. It is held on proper circuits or city roads such as Monaco or Singapore. At the end of the season, two championships are awarded; one for the best driver and one for the constructor. Europe is like the headquarters of formula one. Most of the races take place in Europe and all the teams are Europe based as well. However in the recent years the scope of the sport has expanded and nowadays drivers from all around the world try to qualify as a formula one racer. To get the license of a formula one racer, a driver has to pass many tests and rigorous physical and mental training. The speed of a formula one car is approximately 360 km/hr which explains why stamina and strength and mental concentration are very important for these drivers. This is also one reason formula one racers are amongst the highest paid employees in the world and have a very large fan following. Based on the introduction my thesis statement would be: â€Å"As an occupation, formula one has to offer high wages, fan following, glamour and in return requires a great lot of physical and mental endurance in compliance with the requirements of the federation of International Racing. † HISTORY: Formula one is one of the biggest racing and television events of the world. As a sport it is as famous as football or cricket. The history goes down to 1950’s from where it all started. Europe was the base for motorsport racing and the era of 1920 and 30’s gave rise to motor racing as a professional sport. Thus motor racing got divided into many divisions based on engine specifications, constructors, car types etc. one of these was formula one. ‘The first formula one race was held at Silverstone, England in 1950 and a constructor’s champion ship was followed by in 1958. ’ (Bruce Jones, 15) The Formula in the name is a set of rules which all participants must comply to. This was a new formula which was introduced after World War II in motor racing. With the passage of time, the Formula saw many changes. Now it has totally modified into anew form because of the advanced auto mobile technology, the high speed engines and different track scenarios. HOW TO BECOME A FORMULA ONE DRIVER: To become a formula one racer, the drivers start from basic carting. As seen those who start at early ages, have been the most successful drivers in the history of formula one. The current champion Hamilton started carting at the age of 9. Carting is a basic cart with steering capabilities, acceleration and braking. This helps improve the driver’s skills in the art of steering, speed and brakes in closed circuits. After the driver is considered to be a qualified carter, he tries his luck in domestic championships or traditional European championships such as Formula 3 or Formula Ford. These races are the same as formula 1, but have lower car specifications and the circuits are closed and round usually. The top racers in these championships move to GP2. The Gp2 series started in 2005 though but the top three champions of GP2 since 2005 have been moving to formula one. Before GP2, formula two and formula 3000 were the criteria for qualifying as a formula one driver. Though mostly British F3 series is one of the best place where constructors look for formula one drivers. Also to be noted is that there are drivers who have made straight to formula one such as Michael Schumacher who came from simple Motor Racing. Thus qualifications are not a compulsion but obviously they do have an impact on the selection. THE PAYSCALE: As all other sports around the world, formula one is also a contract based sports. The drivers are hired on contract for a single season or for as many seasons as the constructors and the driver agree to. The earning there fore are on an annual basis. Last year’s champion Hamilton earned a one million pounds and is now on a five year contract with the constructor McLaren-Mercedese which is estimated to be worth approximately 70 million pounds and bonuses and endorsements are not included in this. Michael Schumacher according to the website Askmen. com earned a U. S. $67 million only from endorsements. From the tracks, his contracted pay was around U. S. $32 million only which is almost half of what he got from endorsements only. One cannot make an estimate on the industry average as the rates vary depending on the constructor that has hired the driver. Also usually the salaries are not announced that openly so whatever data is available is through what people or media find out form sources. Though based on estimation all the drivers on contract earn above a $5 million approximately as per the driving earnings listed on the website; ‘The F1 FAQ, 2008’. (Marcel, 01) REQUIREMENTS FOR BECOMING A FORMULA 1 DRIVER: Age: As far as age is concerned, a formula one driver can even be fifteen years old. As obvious, the requirement of the sport is not age, it is skills in driving and how you show them on the track. According to an article by the BMW Sauber Team, the famous driver Nick Hiedfeld says that these days anyone can enter the formula one BMW team at the age of fifteen. As these young amateurs enter the Karting stage early, it is obvious that they will hit the Formula one track early as well. (BMW, 01). The retirement age is not very explicitly specified but generally drivers retire around 30 because they themselves realize that now onwards racing would not be tough, it would be hard. Physical Fitness: Physical fitness is something that a team never compromises when selecting a formula one driver. As the car moves on a speed of 360 km/hr, there is great force acting on the body of the driver. This force is termed as the â€Å"G force. † This G force exerts a lot of pressure on the body of the driver and requires endurance. Similarly the lighter the weight of the driver, the faster the speed of the car as in formula one everything matters, from the fuel weight to driver’s weight. The suit is also of leather to provide maximum protection and on a sunny day conditions sometimes become miserable for the drivers. Thus becoming a formula one driver requires extraordinary physical strength. Mental Concentration: Mental attentiveness comes along with physical vigor in order to become a formula one driver. A short lack of concentration and focus can cost the constructors their car and the driver his career. Accidents on such a high speed are fatal. Apart from accidents there are split seconds decisions required such as when to speed up and when to hit the brakes at the right time or to overtake at the moment or not etc. All these choices require focus and sharpness. FORUMS: There are different forums for the fans to discus latest news regarding the world of formula one. Most popularly used forums include the forum on the homepage of Formula one and the forum on the webpage of Planet F-1. These forums also provide the fans to discuss driver ratings and performances and their views about the championships or a particular ace etc. These forums are reviewed by teams at times and important decisions related to fans are sometime taken with the help of discussions on the forums. FORMULA 1 AS A BUSINESS: The formula one racing has evolved into a business, an industry. The tickets are allotted on basis of stands owned by the constructors. The tickets sold earn a great amount of sum for the constructors. Ferrari stands for example are estimated to earn around U. S. $300 million approximately for the entire season (Financial Times, n/a). Though this is the one of the highest earned sums in the industry it still shows how much money is generated in this business. The constructors then also earn from media partners and sponsors. CONCLUSION: To conclude, one can confidently say that formula one is no doubt one of the sports that people would definitely prefer as an occupation. The sport has everything to offer which one requires from his or her occupation. Money, fame, world tours and a star studded life are the benefits of becoming a professional formula one driver. The sport though requires a great deal of physical and mental effort but then again fame and fortune do not come easy. It has already surpasses the stage of racing, it has become a business and an industry worth billions of dollars. Works Cited Bruce and Damon Hill. The Ultimate Encyclopedia of Formula One: The Definitive Illustrated Guide to Grand Prix Motor Racing 2007. MBI publishing company. 2007. Marcel Schot. The F1 FAQ, Atlas F1. 2000 http://atlasf1. autosport. com/2000/ita/faq. html ‘F1 Network’. BMW F1 Sauber Team. Dec. 4, 2006. http://www. f1network. net/main/s491/st108520. htm ‘The business of sports: Formula 1. ’ Financial Times. Sept. 25, 2008. http://www. ft. com/cms/s/0/57eb0d84-8922-11dd-a179-0000779fd18c,dwp_uuid=1d7d1f1a-2041-11dd-80b4-000077b07658,s01=1. html